In Fable, the players' every action determines their character's skills, appearances and moralities. Life stories are created from childhood through adulthood and on to old age. Players may choose the paths of righteousness or dedicate their characters' lives to evil; observing as they transform into reflections of their actions and decisions. As players' characters develop, the world reacts to them and their actions. People comment on their successes, failures, appearances and behaviors. Their many opinions are expressed through applause, mockery, trepidation, panic and even flirtation. With each person characters aid and every creature they slay, the world is changed forever. In Fable, gamers decide: "Who will I be?"
On his sister's birthday, a young boy's village of Oakvale is raided by bandits; killing the boy's entire family. An old Hero, Maze, rescues the boy, seeing great potential in him; Maze trains the boy to become a Hero at the Heroes' Guild. Years pass; after honing his skills, Maze informs the Hero of a blind seeress living among a bandit camp near Oakvale, and advises the Hero to infiltrate the bandit camp. To the Hero's surprise, the blind seeress is actually his older sister Theresa who was taken in by Twinblade, a former Hero and the present Bandit King. After a showdown with Twinblade, the Hero is given the choice of killing or sparing the bandit.
Later on in the Hero's life, after he has gained more recognition among the people of Albion, he is invited to fight in the Arena, where he meets the legendary Hero named Jack of Blades, who runs the arena battles. As a final challenge, Jack pits the Hero against his rival, which was also once his childhood friend/room-mate back in the Guild - Whisper; when the Hero defeats her he may kill or spare her.
The Hero learns that Jack of Blades himself destroyed Oakvale during the Hero's childhood; aided by Theresa, the Hero discovers his mother alive in Bargate Prison. The Hero is captured in the rescue attempt and spends a year or more in the prison before finally escaping. Maze is revealed to be a traitor and working with Jack. Maze kidnaps Theresa. After defeating Maze, the Hero is led into a final confrontation with Jack where his mother is killed. Jack reveals that The Sword of Aeons can only be wielded if it receives the blood of Archon. The Sword of Aeons is said to be a very powerful sword of destruction. Upon the death of their mother, the Hero and Theresa are the only two remaining descendants of Archon, and if Jack destroys them both the sword will be even more powerful. After defeating Jack, the Hero must choose whether to keep the Sword of Aeons by killing his sister, or cast it away forever into a portal created by Jack of Blades' death.
Depending on the Hero's alignment and the player's choice of using or destroying the sword, there are a total of four different endings. Once the ending credits roll, players can resume their games.
In The Lost Chapters special edition, the story continues. After the defeat of Jack, the Hero must find passage to the Northern Wastes to aid a legendary hero named Scythe in stopping an unknown great evil from returning. Should the hero have discarded the Sword of Aeons he will have the opportunity to gain the sword "Avo's Tear", a sword of similar design and equal power but that holds a light alignment rather than dark. Avo is said to be a god that represents the light side alignment. After a series of quests revolving around this new evil, it is learned that Jack of Blades has returned. He must then defeat Jack of Blades a second time, Jack having returned from the dead in the form of a dragon. Upon the death of Jack, the hero then uses Jack's mask to capture Jack's soul, with Scythe telling him that the battle is not over and that he must destroy the mask. The hero then has the final choice of putting on the mask - being consumed by Jack in the process - or destroying it, along with Jack, forever.